Items where Subject is "Business and administrative studies > Marketing > Promotion & advertising"

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Giacomelli, Stefano and Mendini, Monica and Miniero, Giulia (2016) Cobranded Masstige. In: European Marketing Academy Conference, Oslo.

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Mendini, Monica (2018) “I did not manage to buy because of you!”: shifting from regret to “self-peer-brand” frustration in masstige collaborations”. In: European Marketing Academy Conference, Glasgow.

Mendini, Monica (2022) Regret and self-peer-brand frustration in masstige collaborations: the case of missed purchases because of stock-out. Journal of Consumer Marketing.

Mendini, Monica (2018) The Regret-Frustration Model in Masstige Collaborations. In: Global Marketing Conference (GAMMA), Tokyo.

Mendini, Monica and Gibbert, Michael (2017) “What if a celebrity and a brand co-create a new collection?”: The new frontier of Cobranded Endorsement. In: Global Fashion Management Conference, Vienna.

Mendini, Monica and Miniero, Giulia and Gibbert, Michael (2017) The relationship between consumers’ attitude, emotions and words used on Twitter: The case of the masstige collaboration Balmain x H&M. In: American Marketing Association Conference, New Orleans.

Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2016) “It Might Fit but Cost More”: Similarity, Skepticism, and Regulatory Focus in Cause-Related Marketing. In: Association for Consumer Research Conference, Berlin.

Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2018) The dual-process model of similarity in cause-related marketing: How taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness. Journal of Business Research, 91. pp. 195-204.