Items where Subject is "Business and administrative studies > Marketing"

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Jump to: B | C | D | F | G | M | O | P
Number of items at this level: 43.

B

Bernardi, Chiara and Boffi, Marta and Snehota, Ivan (2011) The story of Nemerix. IMP Journal, 5 (1). pp. 59-65. ISSN 0809-7259

C

Cavazza, Marianna and De Pietro, Carlo and Rappini, Valeria (2016) Il sistema sanitario e l’assicurazione salute in Italia. In: Cavazza, Marianna and Del Vecchio, Mario and De Pietro, Carlo and Rappini, Valeria, (eds.) L’innovazione nell'assicurazione salute. Egea, Milano, pp. 189-225. ISBN 978-88-238-4528-2

Cavazza, Marianna and Del Vecchio, Mario and De Pietro, Carlo and Rappini, Valeria (2016) L’innovazione nell'assicurazione salute. Egea, Milano. ISBN 978-88-238-4528-2

D

De Groote, Julia K and Mendini, Monica and Gibbert, Michael (2019) In the eye of the beholder: the role of cognitive style and similarity in the evaluation of brand extensions. Journal of Consumer Behaviour, 18. pp. 63-73.

De Pietro, Carlo and Rappini, Valeria (2016) Il sistema sanitario e l’assicurazione salute in Portogallo. In: Cavazza, Marianna and Del Vecchio, Mario and De Pietro, Carlo and Rappini, Valeria, (eds.) L’innovazione nell'assicurazione salute. Egea, Milano, pp. 163-187. ISBN ISBN 978-88-238-4528-2

De Pietro, Carlo and Rappini, Valeria (2016) Il sistema sanitario e l’assicurazione salute in Spagna. In: Cavazza, Marianna and Del Vecchio, Mario and De Pietro, Carlo and Rappini, Valeria, (eds.) L’innovazione nell'assicurazione salute. Egea, Milano, pp. 123-162. ISBN 978-88-238-4528-2

F

Francis, Buttle and Ornati, Michela (2012) Customer Relationship Management. Teorie e Tecnologie. Franco Angeli, Milan. ISBN 9788856834550

G

Giacomelli, Stefano and Mendini, Monica and Miniero, Giulia (2016) Cobranded Masstige. In: European Marketing Academy Conference, Oslo.

Gibbert, Michael and De Groote, Julia K and Hoegl, Martin and Estes, Zachary and Mendini, Monica (2018) How understanding similarity can help to discover new complementarity. In: Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum), Stuttgart, Germany.

Gibbert, Michael and De Groote, Julia K and Hoegl, Martin and Mendini, Monica (2022) Recognizing new complementarities before they become common sense–The role of similarity recognition Recognizing new complementarities. Organizational Dynamics.

M

Matise Schubiger, Daina and Mendini, Monica (2022) Enablers of entomophagy willingness to try for Generation Z consumers. In: ISPIM Conference, Copenhagen.

Mendini, Monica (2021) “Cibo del futuro”: migliorare la salute e il benessere del consumatore nella società occidentale attraverso l'entomofagia. Iride. ISSN 2504-2742

Mendini, Monica (2018) “I did not manage to buy because of you!”: shifting from regret to “self-peer-brand” frustration in masstige collaborations”. In: European Marketing Academy Conference, Glasgow.

Mendini, Monica (2021) Net Promoter Score a supporto delle PMI: Rilevare la soddisfazione e la fidelizzazione del cliente attraverso il NPS. INFO pmi.

Mendini, Monica (2022) Regret and self-peer-brand frustration in masstige collaborations: the case of missed purchases because of stock-out. Journal of Consumer Marketing.

Mendini, Monica (2018) The Regret-Frustration Model in Masstige Collaborations. In: Global Marketing Conference (GAMMA), Tokyo.

Mendini, Monica (2016) “The more it fits, the more it costs”: Taxonomic and Thematic Similarity, Skepticism, and Regulatory Focus in Cause-Related Marketing. In: Società Italiana Marketing Doctoral Colloquium, Pisa.

Mendini, Monica and Batat, Wided and Peter, Paula C. (2021) Designing Luxurious Food Experiences for Millennials and Post-Millennials. In: Developing successful global strategies for marketing luxury brands. IGI Global.

Mendini, Monica and Bitetti, Leandro and Peter, Paula C. (2021) How to Use Co-Creation in Design Thinking to Promote and Enhance Healthy Food Experience Among Vulnerable Populations. In: Batat, Wided, (ed.) Design Thinking for Food Well-Being. Springer Link, pp. 53-69.

Mendini, Monica and Gibbert, Michael (2017) “What if a celebrity and a brand co-create a new collection?”: The new frontier of Cobranded Endorsement. In: Global Fashion Management Conference, Vienna.

Mendini, Monica and Maione, Salvatore (2020) How do consumers emotionally and linguistically react to masstige collaborations? Evidence from the fashion industry. In: Global Marketing Conference (GAMMA), Seoul (virtual).

Mendini, Monica and Matise Schubiger, Daina (2022) Insect-based food consumption patterns in Generation Z: how to spread willingness to eat among the youngest? In: EURAM conference, Winterthur.

Mendini, Monica and Matise Schubiger, Daina (2022) Willingness to eat insect-based food among Generation Z consumers: the role of correct information and communication. In: AMA Summer Academic conference, Chicago.

Mendini, Monica and Matise Schubiger, Daina (2022) Workshop: Generation Z consumers and the role of Extended Realities for innovation and sustainable consumption. In: ISPIM Conference, Copenhagen.

Mendini, Monica and Miniero, Giulia and Gibbert, Michael (2017) The relationship between consumers’ attitude, emotions and words used on Twitter: The case of the masstige collaboration Balmain x H&M. In: American Marketing Association Conference, New Orleans.

Mendini, Monica and Peter, Paula C. (2018) “Are high-tech classroom always more engaging?”: An exploratory study on the role of low-tech vs. high-tech classroom design on students’ engagement. In: Global Marketing Conference (GAMMA), Tokyo.

Mendini, Monica and Peter, Paula C. (2019) Marketing for social change. In: Krishen, Anjala and Berezan, Orie, (eds.) Marketing & Humanity: Discourses in the Real World. Cambridge Scholars Publishing.

Mendini, Monica and Peter, Paula C. (2019) Research note: The role of smart vs. traditional classroom on students’ engagement. Marketing Education Review, 19 (1). pp. 17-23.

Mendini, Monica and Peter, Paula C. and Bitetti, Leandro and Castro, Iana (2022) Marketing ingredients for food design thinking. In: AMA Winter Conference, Las Vegas.

Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2017) Fit in Cause Related Marketing”: The Roles of Similarity, Trust and Regulatory Focus in Assessing Skepticism. In: Marketing and Public Policy Conference, Washington.

Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2016) “It Might Fit but Cost More”: Similarity, Skepticism, and Regulatory Focus in Cause-Related Marketing. In: Association for Consumer Research Conference, Berlin.

Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2016) When the cause fits: taxonomic vs. thematic similarity in cause-related marketing. In: When the cause fits: taxonomic vs. thematic similarity in cause-related marketing., Oslo.

Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2018) The dual-process model of similarity in cause-related marketing: How taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness. Journal of Business Research, 91. pp. 195-204.

Mendini, Monica and Peter, Paula C. and Honea, Heather and Grasso, Martina (2022) The new ethical consumer. The coming consumer mandate for inclusive and innovative luxury fashion practices that support social well-being. In: Batat, Wided, (ed.) The Rise of Positive Luxury Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth. Routledge.

Mendini, Monica and Peter, Paula C. and Maione, Salvatore (2020) The Positive Power of Social Media Engagement on Consumers’ Gratitude and Altruistic Behaviors. In: Global Marketing Conference (GAMMA), Seoul (virtual).

Mendini, Monica and Peter, Paula C. and Maione, Salvatore (2020) Social media and Well-being: when Instagram makes us grateful and more altruistic. In: Marketing and Public Policy Conference, Marina Del Rey (virtual).

Mendini, Monica and Peter, Paula C. and Maione, Salvatore (2021) Want to Feel More Grateful and Altruistic? The Positive Power of Social Media Engagement on Well-Being. In: AMA Winter Academic conference, St. Petersburg.

Mendini, Monica and Peter, Paula C. and Maione, Salvatore (2022) The potential positive effects of time spent on Instagram on consumers’ gratitude, altruism, and willingness to donate. Journal of Business Research.

Mendini, Monica and Pizzetti, Marta and Peter, Paula C. (2019) Social food pleasure: When sharing offline, online and for society promotes pleasurable and healthy food experiences and well-being. Qualitative Market Research, 22 (4). pp. 544-556.

O

Ornati, Michela (2011) Oltre il CRM. La customer experience nell'era digitale. Strategie, best practices, scenari del settore moda e lusso. In: Michela, Ornati and Fabio, Bernardini, (eds.) Franco Angeli, Milan. ISBN 9788856838176

Ornati, Michela (2019) Touching the Cloth: Haptics in Fashion Digital Communication. In: Kalbaska, N. and Sádaba, T. and Cominelli, F. and Cantoni, L., (eds.) Fashion Communication in the Digital Age. Springer International Publishing, pp. 254-258. ISBN 978-3-030-15435-6

P

Peter, Paula C. and Mendini, Monica and Bitetti, Leandro and Castro, Iana (2022) Food Design Thinking and Food Manufacturers: Integrating a Marketing Perspective into the Design of Food Innovations. In: EURAM conference, Winterthur.

Peter, Paula C. and Mendini, Monica and Krishen, Anjala (2022) Food well-being during social distancing time: new forms of food sociality, resilience, and creativity to feel close to others. In: AMA Summer Academic conferenc, Chicago.

This list was generated on Wed Feb 1 09:34:14 2023 CET.