Items where Division is " Dipartimento economia aziendale, sanità e sociale > Centro competenze management e imprenditorialità" and Year is 2018

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Number of items: 5.

G

Gibbert, Michael and De Groote, Julia K and Hoegl, Martin and Estes, Zachary and Mendini, Monica (2018) How understanding similarity can help to discover new complementarity. In: Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum), Stuttgart, Germany.

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Mendini, Monica (2018) “I did not manage to buy because of you!”: shifting from regret to “self-peer-brand” frustration in masstige collaborations”. In: European Marketing Academy Conference, Glasgow.

Mendini, Monica (2018) The Regret-Frustration Model in Masstige Collaborations. In: Global Marketing Conference (GAMMA), Tokyo.

Mendini, Monica and Peter, Paula C. (2018) “Are high-tech classroom always more engaging?”: An exploratory study on the role of low-tech vs. high-tech classroom design on students’ engagement. In: Global Marketing Conference (GAMMA), Tokyo.

Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2018) The dual-process model of similarity in cause-related marketing: How taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness. Journal of Business Research, 91. pp. 195-204.

This list was generated on Thu Sep 24 07:20:35 2020 CEST.