Items where Division is " Dipartimento economia aziendale, sanità e sociale > Centro competenze management e imprenditorialità" and Year is 2016

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Number of items: 4.

G

Giacomelli, Stefano and Mendini, Monica and Miniero, Giulia (2016) Cobranded Masstige. In: European Marketing Academy Conference, Oslo.

M

Mendini, Monica (2016) “The more it fits, the more it costs”: Taxonomic and Thematic Similarity, Skepticism, and Regulatory Focus in Cause-Related Marketing. In: Società Italiana Marketing Doctoral Colloquium, Pisa.

Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2016) “It Might Fit but Cost More”: Similarity, Skepticism, and Regulatory Focus in Cause-Related Marketing. In: Association for Consumer Research Conference, Berlin.

Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2016) When the cause fits: taxonomic vs. thematic similarity in cause-related marketing. In: When the cause fits: taxonomic vs. thematic similarity in cause-related marketing., Oslo.

This list was generated on Thu Sep 24 06:46:29 2020 CEST.