Items where Author is "Peter, Paula C."

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Number of items: 20.

Peter, Paula C. and Mendini, Monica and Krishen, Anjala (2022) Food well-being during social distancing time: new forms of food sociality, resilience, and creativity to feel close to others. In: AMA Summer Academic conferenc, Chicago.

Mendini, Monica and Peter, Paula C. and Honea, Heather and Grasso, Martina (2022) The new ethical consumer. The coming consumer mandate for inclusive and innovative luxury fashion practices that support social well-being. In: Batat, Wided, (ed.) The Rise of Positive Luxury Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth. Routledge.

Peter, Paula C. and Mendini, Monica and Bitetti, Leandro and Castro, Iana (2022) Food Design Thinking and Food Manufacturers: Integrating a Marketing Perspective into the Design of Food Innovations. In: EURAM conference, Winterthur.

Mendini, Monica and Peter, Paula C. and Maione, Salvatore (2022) The potential positive effects of time spent on Instagram on consumers’ gratitude, altruism, and willingness to donate. Journal of Business Research.

Mendini, Monica and Peter, Paula C. and Bitetti, Leandro and Castro, Iana (2022) Marketing ingredients for food design thinking. In: AMA Winter Conference, Las Vegas.

Mendini, Monica and Peter, Paula C. and Maione, Salvatore (2021) Want to Feel More Grateful and Altruistic? The Positive Power of Social Media Engagement on Well-Being. In: AMA Winter Academic conference, St. Petersburg.

Mendini, Monica and Bitetti, Leandro and Peter, Paula C. (2021) How to Use Co-Creation in Design Thinking to Promote and Enhance Healthy Food Experience Among Vulnerable Populations. In: Batat, Wided, (ed.) Design Thinking for Food Well-Being. Springer Link, pp. 53-69.

Mendini, Monica and Batat, Wided and Peter, Paula C. (2021) Designing Luxurious Food Experiences for Millennials and Post-Millennials. In: Developing successful global strategies for marketing luxury brands. IGI Global.

Mendini, Monica and Peter, Paula C. and Maione, Salvatore (2020) The Positive Power of Social Media Engagement on Consumers’ Gratitude and Altruistic Behaviors. In: Global Marketing Conference (GAMMA), Seoul (virtual).

Mendini, Monica and Peter, Paula C. and Maione, Salvatore (2020) Social media and Well-being: when Instagram makes us grateful and more altruistic. In: Marketing and Public Policy Conference, Marina Del Rey (virtual).

Mendini, Monica and Pizzetti, Marta and Peter, Paula C. (2019) Social food pleasure: When sharing offline, online and for society promotes pleasurable and healthy food experiences and well-being. Qualitative Market Research, 22 (4). pp. 544-556.

Mendini, Monica and Peter, Paula C. (2019) Marketing for social change. In: Krishen, Anjala and Berezan, Orie, (eds.) Marketing & Humanity: Discourses in the Real World. Cambridge Scholars Publishing.

Mendini, Monica and Peter, Paula C. (2019) Research note: The role of smart vs. traditional classroom on students’ engagement. Marketing Education Review, 19 (1). pp. 17-23.

Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2018) The dual-process model of similarity in cause-related marketing: How taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness. Journal of Business Research, 91. pp. 195-204.

Mendini, Monica and Peter, Paula C. (2018) “Are high-tech classroom always more engaging?”: An exploratory study on the role of low-tech vs. high-tech classroom design on students’ engagement. In: Global Marketing Conference (GAMMA), Tokyo.

Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2017) Fit in Cause Related Marketing”: The Roles of Similarity, Trust and Regulatory Focus in Assessing Skepticism. In: Marketing and Public Policy Conference, Washington.

Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2016) “It Might Fit but Cost More”: Similarity, Skepticism, and Regulatory Focus in Cause-Related Marketing. In: Association for Consumer Research Conference, Berlin.

Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2016) When the cause fits: taxonomic vs. thematic similarity in cause-related marketing. In: When the cause fits: taxonomic vs. thematic similarity in cause-related marketing., Oslo.

Matise Schubiger, Daina and Mendini, Monica and Maione, Salvatore and Peter, Paula C. (2023) Infotainment through VR: when technology facilitates novel food adoption. In: XXXIV ISPIM Innovation Conference: Innovation and Circular Economy, 4-7 June 2023, Ljubljana, Slovenia. (In Press)

Mendini, Monica and Peter, Paula C. and Matise Schubiger, Daina and Maione, Salvatore (2023) Promoting willingness to eat (WTE) insect-based food in the Western world through virtual reality (VR). In: Global Marketing Conference (GAMMA), 20-23 July 2023, Seoul. (Submitted)

This list was generated on Thu Mar 28 11:28:40 2024 CET.