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Peter, Paula C. and Mendini, Monica and Krishen, Anjala (2022) Food well-being during social distancing time: new forms of food sociality, resilience, and creativity to feel close to others. In: AMA Summer Academic conferenc, Chicago.
Mendini, Monica and Matise Schubiger, Daina (2022) Willingness to eat insect-based food among Generation Z consumers: the role of correct information and communication. In: AMA Summer Academic conference, Chicago.
Mendini, Monica (2022) Regret and self-peer-brand frustration in masstige collaborations: the case of missed purchases because of stock-out. Journal of Consumer Marketing.
Mendini, Monica and Peter, Paula C. and Honea, Heather and Grasso, Martina (2022) The new ethical consumer. The coming consumer mandate for inclusive and innovative luxury fashion practices that support social well-being. In: Batat, Wided, (ed.) The Rise of Positive Luxury Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth. Routledge.
Peter, Paula C. and Mendini, Monica and Bitetti, Leandro and Castro, Iana (2022) Food Design Thinking and Food Manufacturers: Integrating a Marketing Perspective into the Design of Food Innovations. In: EURAM conference, Winterthur.
Mendini, Monica and Matise Schubiger, Daina (2022) Insect-based food consumption patterns in Generation Z: how to spread willingness to eat among the youngest? In: EURAM conference, Winterthur.
Matise Schubiger, Daina and Mendini, Monica (2022) Enablers of entomophagy willingness to try for Generation Z consumers. In: ISPIM Conference, Copenhagen.
Gibbert, Michael and De Groote, Julia K and Hoegl, Martin and Mendini, Monica (2022) Recognizing new complementarities before they become common sense–The role of similarity recognition Recognizing new complementarities. Organizational Dynamics.
Mendini, Monica and Matise Schubiger, Daina (2022) Workshop: Generation Z consumers and the role of Extended Realities for innovation and sustainable consumption. In: ISPIM Conference, Copenhagen.
Mendini, Monica and Peter, Paula C. and Maione, Salvatore (2022) The potential positive effects of time spent on Instagram on consumers’ gratitude, altruism, and willingness to donate. Journal of Business Research.
Mendini, Monica and Peter, Paula C. and Bitetti, Leandro and Castro, Iana (2022) Marketing ingredients for food design thinking. In: AMA Winter Conference, Las Vegas.
Mendini, Monica (2021) “Cibo del futuro”: migliorare la salute e il benessere del consumatore nella società occidentale attraverso l'entomofagia. Iride. ISSN 2504-2742
Mendini, Monica and Peter, Paula C. and Maione, Salvatore (2021) Want to Feel More Grateful and Altruistic? The Positive Power of Social Media Engagement on Well-Being. In: AMA Winter Academic conference, St. Petersburg.
Mendini, Monica and Bitetti, Leandro and Peter, Paula C. (2021) How to Use Co-Creation in Design Thinking to Promote and Enhance Healthy Food Experience Among Vulnerable Populations. In: Batat, Wided, (ed.) Design Thinking for Food Well-Being. Springer Link, pp. 53-69.
Mendini, Monica (2021) Net Promoter Score a supporto delle PMI: Rilevare la soddisfazione e la fidelizzazione del cliente attraverso il NPS. INFO pmi.
Mendini, Monica and Batat, Wided and Peter, Paula C. (2021) Designing Luxurious Food Experiences for Millennials and Post-Millennials. In: Developing successful global strategies for marketing luxury brands. IGI Global.
Mendini, Monica and Maione, Salvatore (2020) How do consumers emotionally and linguistically react to masstige collaborations? Evidence from the fashion industry. In: Global Marketing Conference (GAMMA), Seoul (virtual).
Mendini, Monica and Peter, Paula C. and Maione, Salvatore (2020) The Positive Power of Social Media Engagement on Consumers’ Gratitude and Altruistic Behaviors. In: Global Marketing Conference (GAMMA), Seoul (virtual).
Mendini, Monica and Peter, Paula C. and Maione, Salvatore (2020) Social media and Well-being: when Instagram makes us grateful and more altruistic. In: Marketing and Public Policy Conference, Marina Del Rey (virtual).
Bertini-Soldà, Laura and Solcà , Paola and Mendini, Monica and Avilés, Gregorio (2020) Progetto IntegraTi. Rapporto di sintesi finale. Project Report (Unpublished)
Mendini, Monica and Pizzetti, Marta and Peter, Paula C. (2019) Social food pleasure: When sharing offline, online and for society promotes pleasurable and healthy food experiences and well-being. Qualitative Market Research, 22 (4). pp. 544-556.
De Groote, Julia K and Mendini, Monica and Gibbert, Michael (2019) In the eye of the beholder: the role of cognitive style and similarity in the evaluation of brand extensions. Journal of Consumer Behaviour, 18. pp. 63-73.
Mendini, Monica and Peter, Paula C. (2019) Marketing for social change. In: Krishen, Anjala and Berezan, Orie, (eds.) Marketing & Humanity: Discourses in the Real World. Cambridge Scholars Publishing.
Mendini, Monica and Peter, Paula C. (2019) Research note: The role of smart vs. traditional classroom on students’ engagement. Marketing Education Review, 19 (1). pp. 17-23.
Gibbert, Michael and De Groote, Julia K and Hoegl, Martin and Estes, Zachary and Mendini, Monica (2018) How understanding similarity can help to discover new complementarity. In: Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum), Stuttgart, Germany.
Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2018) The dual-process model of similarity in cause-related marketing: How taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness. Journal of Business Research, 91. pp. 195-204.
Mendini, Monica and Peter, Paula C. (2018) “Are high-tech classroom always more engaging?”: An exploratory study on the role of low-tech vs. high-tech classroom design on students’ engagement. In: Global Marketing Conference (GAMMA), Tokyo.
Mendini, Monica (2018) The Regret-Frustration Model in Masstige Collaborations. In: Global Marketing Conference (GAMMA), Tokyo.
Mendini, Monica (2018) “I did not manage to buy because of you!”: shifting from regret to “self-peer-brand” frustration in masstige collaborations”. In: European Marketing Academy Conference, Glasgow.
Mendini, Monica and Gibbert, Michael (2017) “What if a celebrity and a brand co-create a new collection?”: The new frontier of Cobranded Endorsement. In: Global Fashion Management Conference, Vienna.
Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2017) Fit in Cause Related Marketing”: The Roles of Similarity, Trust and Regulatory Focus in Assessing Skepticism. In: Marketing and Public Policy Conference, Washington.
Mendini, Monica and Miniero, Giulia and Gibbert, Michael (2017) The relationship between consumers’ attitude, emotions and words used on Twitter: The case of the masstige collaboration Balmain x H&M. In: American Marketing Association Conference, New Orleans.
Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2016) “It Might Fit but Cost More”: Similarity, Skepticism, and Regulatory Focus in Cause-Related Marketing. In: Association for Consumer Research Conference, Berlin.
Mendini, Monica (2016) “The more it fits, the more it costs”: Taxonomic and Thematic Similarity, Skepticism, and Regulatory Focus in Cause-Related Marketing. In: Società Italiana Marketing Doctoral Colloquium, Pisa.
Giacomelli, Stefano and Mendini, Monica and Miniero, Giulia (2016) Cobranded Masstige. In: European Marketing Academy Conference, Oslo.
Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2016) When the cause fits: taxonomic vs. thematic similarity in cause-related marketing. In: When the cause fits: taxonomic vs. thematic similarity in cause-related marketing., Oslo.
Mendini, Monica and Gibbert, Michael and Mazursky, David (2015) “Less is More”: Feature Deletion and Ad-Hoc Categorization. In: Continuous Innovation Network Conference, Stockholm.
Mendini, Monica and Gibbert, Michael and Mazursky, David (2015) What is a phone without voice and would you buy it? Feature deletion, use innovation and ad-hoc categorization. In: European Marketing Academy Conference, Leuven.
Matise Schubiger, Daina and Mendini, Monica and Maione, Salvatore and Peter, Paula C. (2023) Infotainment through VR: when technology facilitates novel food adoption. In: XXXIV ISPIM Innovation Conference: Innovation and Circular Economy, 4-7 June 2023, Ljubljana, Slovenia. (In Press)
Mendini, Monica and Peter, Paula C. and Matise Schubiger, Daina and Maione, Salvatore (2023) Promoting willingness to eat (WTE) insect-based food in the Western world through virtual reality (VR). In: Global Marketing Conference (GAMMA), 20-23 July 2023, Seoul. (Submitted)