Items where Author is "Mazursky, David"

Mendini, Monica and Gibbert, Michael and Mazursky, David (2015) “Less is More”: Feature Deletion and Ad-Hoc Categorization. In: Continuous Innovation Network Conference, Stockholm.

Mendini, Monica and Gibbert, Michael and Mazursky, David (2015) What is a phone without voice and would you buy it? Feature deletion, use innovation and ad-hoc categorization. In: European Marketing Academy Conference, Leuven.