Items where Author is "Gibbert, Michael"

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Number of items: 16.

Bitetti, Leandro and Gibbert, Michael (2020) Cognitive Paths of Business Model Innovation in Small Traditional Firms: How Customers' Jobs to be Done are Processed by Small Businesses' Owners. In: 21st International CINet Conference, 20-22.09.2020, Politecnico di Milano. (Unpublished)

Bitetti, Leandro and Gibbert, Michael (2020) Dominant Logic and Business Model Innovation: Resolving Cognitive Dissonance on the Component Level. In: AOM2020 Annual Meeting, 7-11.8.2020, Virtual.

Bitetti, Leandro and Gibbert, Michael (2020) Crisis-Driven Business Model Innovation in Microfirms: What About After? In: XXXI ISPIM Innovation Conference: Innovating in Times of Crisis, 07-10.06.2020, Virtual. (Unpublished)

Bitetti, Leandro and Gibbert, Michael (2020) Business Model Innovation Failure: the Role of Cognitive Dissonance within Dominant and Emerging Logics. In: DRUIDphd20 Academy Conference, 16-17.01.2020, Odense.

Bitetti, Leandro and Gibbert, Michael (2020) Cognitive Processes Between Jobs-to-be-done and Business Model Innovation. In: ISPIM Connect Global, 6-8 December 2020, Virtual.

Bitetti, Leandro and Gibbert, Michael (2019) Back to Basics after Three Generations: a Longitudinal Process Study of How Dominant Logic Enables and Constrains Business Model Innovation. In: EURAM 2019 Conference, 26-28.06.2019, Lisbon. (Unpublished)

De Groote, Julia K and Mendini, Monica and Gibbert, Michael (2019) In the eye of the beholder: the role of cognitive style and similarity in the evaluation of brand extensions. Journal of Consumer Behaviour, 18. pp. 63-73.

Gibbert, Michael and De Groote, Julia K and Hoegl, Martin and Estes, Zachary and Mendini, Monica (2018) How understanding similarity can help to discover new complementarity. In: Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum), Stuttgart, Germany.

Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2018) The dual-process model of similarity in cause-related marketing: How taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness. Journal of Business Research, 91. pp. 195-204.

Mendini, Monica and Gibbert, Michael (2017) “What if a celebrity and a brand co-create a new collection?”: The new frontier of Cobranded Endorsement. In: Global Fashion Management Conference, Vienna.

Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2017) Fit in Cause Related Marketing”: The Roles of Similarity, Trust and Regulatory Focus in Assessing Skepticism. In: Marketing and Public Policy Conference, Washington.

Mendini, Monica and Miniero, Giulia and Gibbert, Michael (2017) The relationship between consumers’ attitude, emotions and words used on Twitter: The case of the masstige collaboration Balmain x H&M. In: American Marketing Association Conference, New Orleans.

Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2016) “It Might Fit but Cost More”: Similarity, Skepticism, and Regulatory Focus in Cause-Related Marketing. In: Association for Consumer Research Conference, Berlin.

Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2016) When the cause fits: taxonomic vs. thematic similarity in cause-related marketing. In: When the cause fits: taxonomic vs. thematic similarity in cause-related marketing., Oslo.

Mendini, Monica and Gibbert, Michael and Mazursky, David (2015) “Less is More”: Feature Deletion and Ad-Hoc Categorization. In: Continuous Innovation Network Conference, Stockholm.

Mendini, Monica and Gibbert, Michael and Mazursky, David (2015) What is a phone without voice and would you buy it? Feature deletion, use innovation and ad-hoc categorization. In: European Marketing Academy Conference, Leuven.

This list was generated on Sun Sep 26 17:21:32 2021 CEST.