La fiction televisiva nel mercato unico europeo

Candeloro, Jean-Pierre and Richeri, Giuseppe (2004) La fiction televisiva nel mercato unico europeo. UNSPECIFIED. Studies in Communication Sciences, 4 (1). pp. 9-29. ISSN 1424-4896

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This article explores the situation of the European industry’s television fiction production and circulation in the Common market. The paper presents an historical excursus of the various directives and programmes carried on by EU institutions – in particular Television without Frontier and Progamme Media – in order to strengthen the industrial-economical condition of the its audiovisual system, and to bolster the cultural integration of common sharing and identity elements. Putting in comparison the latest statistical data relative to national production, import, and export of television fiction, the article highlights the positive elements of the support programmes – i.e. the strong increase of television fiction produced in the major EU countries –, but also the difficulties in finding new and effective ways to foster the European television fiction circulation in the Community market, and in containing the massive import of North-American audiovisual products.

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