Carpanzano, Emanuele and Fornasiero, Rosanna
(2017)
Advances in customer-oriented manufacturing and value chain management.
Abstract
Recent years have stressed the need of re-inventing the manufacturing business concepts in order to achieve new competitive advantages. Low-cost countries are making a big effort to emerge, proposing products to mass market which force companies to dramatically change the way they perform their business. To differentiate the offer, enterprises need to address individual customer expectations by putting in place innovative strategies to target specific market niches, tackling needs directly from the customer, increasing the level of service and reducing response times.
| Item Type: | Scientific journal article, Newspaper article or Magazine article |
|---|---|
| Subjects: | Engineering > Production & manufacturing engineering > Manufacturing systems engineering Engineering > Production & manufacturing engineering > Production & manufacturing engineering not elsewhere classified |
| Department/unit: | Dipartimento tecnologie innovative |
| Depositing User: | Andrea Degiorgi-Wermelinger |
| Date Deposited: | 14 Mar 2018 07:25 |
| Last Modified: | 14 Mar 2018 07:25 |
| URI: | http://repository.supsi.ch/id/eprint/9382 |
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