Advances in customer-oriented manufacturing and value chain management

Carpanzano, Emanuele and Fornasiero, Rosanna (2017) Advances in customer-oriented manufacturing and value chain management. UNSPECIFIED. International Journal of Computer Integrated Manufacturing, 30 (7). pp. 670-679. ISSN 1362-3052

Full text not available from this repository.


Recent years have stressed the need of re-inventing the manufacturing business concepts in order to achieve new competitive advantages. Low-cost countries are making a big effort to emerge, proposing products to mass market which force companies to dramatically change the way they perform their business. To differentiate the offer, enterprises need to address individual customer expectations by putting in place innovative strategies to target specific market niches, tackling needs directly from the customer, increasing the level of service and reducing response times.

Actions (login required)

View Item View Item