User-profiled platform with advanced navigation support

Vanini, Salvatore and Di Giacinto, Claudio and Gallucci, Dario and Leidi, Tiziano and Giordano Cremonese, Silvia and Cremonese, Piergiorgio (2012) User-profiled platform with advanced navigation support. In: World of Wireless, Mobile and Multimedia Networks (WoWMoM), 2012 IEEE International Symposium on a.


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The increasing spreading of top-medium range mobile phones offering advanced capabilities and the broader use of short-range wireless technologies embedded in them are laying the foundations for the development of new added-value services. In this paper we present an architectural solution for delivering location-based services over heterogeneous mobile phones tailored to the preferences of individual users. We then discuss the performance of a solution for proximity marketing derived from the platform, in terms of localization accuracy and client-application usability.

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