Bettoni, Andrea and Corti, Donatella and Canetta, Luca and Pedrazzoli, Paolo and Taisch, Marco (2011) Integrated product and supply chain design: bridging the gap towards networked environment for effective implementation of a sustainable mass customized solution. In: German-Italian Conference on the Interdependencies between New Product Development and Supply Chain Management GIC-Prodesc 2011, Milan, Italy.
Full text not available from this repository.Abstract
Mass customization and sustainability are two paradigms whose importance is growing in the current competitive environment since they allow companies to enhance their value proposition and strengthen their competitive position. Aim of this paper is to investigate how the implementation of such concepts impact on the supply chain design starting from the shifts in the product design. The analysis is mainly of a conceptual nature, but some empirical evidence is taken from the footwear sector. Further empirical analysis is called for to further test the assumptions. The piece of research presented is an analysis carried out within a wider research project aimed at analysing the integration of mass customization and sustainability in the same supply chain.
| Item Type: | Article in conference proceedings or Presentation at a conference (Paper) |
|---|---|
| Subjects: | Engineering > Production & manufacturing engineering |
| Department/unit: | Dipartimento tecnologie innovative > Istituto sistemi e tecnologie per la produzione sostenibile |
| Depositing User: | Andrea Bettoni |
| Date Deposited: | 12 Feb 2015 15:35 |
| Last Modified: | 12 Feb 2015 15:35 |
| URI: | http://repository.supsi.ch/id/eprint/3761 |
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