A Conceptual Model of Dress Embodiment and Technological Mediation in Digital Fashion.

Ornati, Michela (2023) A Conceptual Model of Dress Embodiment and Technological Mediation in Digital Fashion. In: Sabatini, Nadzeya and Sádaba, Teresa and Tosi, Alessandro and Neri, Veronica and Cantoni, Lorenzo, (eds.) Springer Proceedings in Business and Economics . Springer. ISBN 978-3-031-38540-7

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Abstract

Dress is an embodied, physical experience which the touch-deprived senso-ry affordances of today’s screen technologies can only simulate. However, advances in haptic and virtual technologies suggest a re-embodied experi-ence of dress might be possible in increasingly immersive digital fashion environments. These developments are explored through postphenomenol-ogy, which posits that technology mediates and co-determines relations be-tween humans and the world, helping to shape the socio-cultural normative and value frameworks within which such phenomena occur. A model is proposed which conceptualizes these developments and serves as an inter-pretive framework of dress (dis)embodiment and technological mediation in digital fashion.

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