Matise Schubiger, Daina and Mendini, Monica (2022) Enablers of entomophagy willingness to try for Generation Z consumers. In: ISPIM Conference, Copenhagen.
Full text not available from this repository.Abstract
Our research question is the following: Which enabler might be the best one to convince Generation Z consumers to try insect-based food? The idea is to understand which enabler (i.e. AR, VR, Celebrity endorsement and product placement) can be more effective to persuade the target market to try insects-based foods.
| Item Type: | Article in conference proceedings or Presentation at a conference (Paper) |
|---|---|
| Subjects: | Business and administrative studies > Marketing |
| Department/unit: | Dipartimento economia aziendale, sanità e sociale > Centro competenze management e imprenditorialità |
| Depositing User: | Monica Mendini |
| Date Deposited: | 06 Oct 2022 10:04 |
| Last Modified: | 06 Oct 2022 10:08 |
| URI: | http://repository.supsi.ch/id/eprint/13572 |
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