Peter, Paula C. and Mendini, Monica and Bitetti, Leandro and Castro, Iana (2022) Food Design Thinking and Food Manufacturers: Integrating a Marketing Perspective into the Design of Food Innovations. In: EURAM conference, Winterthur.
Full text not available from this repository.Abstract
Trends in the development of new food and food experiences call for food manufacturers to develop innovative, healthy, pleasurable, and sustainable solutions that benefit consumers, their health, and society at large. The present research defines a new marketing framework for Food Design Thinking where knowledge, insights, practices, and approaches from marketing and related fields can be leveraged by food manufacturers to fully empathize with customers, rapidly develop and test visualizations and prototypes, and benefit from collaborations that involve diverse stakeholder, to facilitate the development, innovation and creation of new foods and food experiences that are good for consumers, organizations, as well as the world we live in.
| Item Type: | Article in conference proceedings or Presentation at a conference (Paper) |
|---|---|
| Subjects: | Business and administrative studies > Marketing |
| Department/unit: | Dipartimento economia aziendale, sanità e sociale > Centro competenze management e imprenditorialità |
| Depositing User: | Monica Mendini |
| Date Deposited: | 06 Oct 2022 10:07 |
| Last Modified: | 06 Oct 2022 10:08 |
| URI: | http://repository.supsi.ch/id/eprint/13571 |
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