Mendini, Monica and Matise Schubiger, Daina (2022) Willingness to eat insect-based food among Generation Z consumers: the role of correct information and communication. In: AMA Summer Academic conference, Chicago.
Full text not available from this repository.Abstract
investigating how to increase willingness to eat insect-based food among Generation Z consumers. Specifically, with a mixed method approach (i.e. semi-structured interviews to key stakeholders such as insect-based food companies, influencers, chefs, etc. and two quantitative studies with generation Z population) we show that if entomophagy is properly communicated to consumers and hence consumers are well-informed about the benefits related to such novel and alternative food consumption, willingness to eat insect-based food increases. We offer theoretical and managerial implications of these results that can be of particular interest for the different players of the food industry and for policy makers and discuss the role of entomophagy, which has the potential to contribute to both individual food well-being, health and sustainability, in Western food cultures, particularly in Italy and Switzerland.
| Item Type: | Article in conference proceedings or Presentation at a conference (Paper) |
|---|---|
| Subjects: | Business and administrative studies > Marketing |
| Department/unit: | Dipartimento economia aziendale, sanità e sociale > Centro competenze management e imprenditorialità |
| Depositing User: | Monica Mendini |
| Date Deposited: | 06 Oct 2022 10:04 |
| Last Modified: | 06 Oct 2022 10:08 |
| URI: | http://repository.supsi.ch/id/eprint/13568 |
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