Ornati, Michela and Cantoni, Lorenzo (2020) FashionTouch in E-commerce: An Exploratory Study of Surface Haptic Interaction Experiences. In: Nah FH., Siau K. (eds) HCI in Business, Government and Organizations. HCII 2020. Lecture Notes in Computer Science, vol 12204 HCI International 2020, July 19-24, Copenhagen (online).
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Abstract
Fashion is a communicative, hands-on embodied practice. In the digital domain, however, fashion is hands-off – consumers cannot actively sense, perceive and apprehend tactile garment qualities online as they would in an offline setting. Innovations in haptic (active touch) technologies might change this situation, enriching visual and textual content with touch feedback. To date and to the authors’ best knowledge, recent research into the significance of haptic information in apparel e-commerce has not involved the use of haptic technologies. This qualitative exploratory study addressed the gap by using a novel surface haptic device to explore potential consumers’ reactions to the introduction of haptic feedback in a fashion e-commerce context. The study indicates that providing richer perceptual cues – tactile and visual – with interactive surface haptic effects, adds value to the fashion customer’s e-commerce journey, particularly at the information-gathering stage. The finding is moderated by the perceived risk of experiencing a disconnect between the digital touch experience and the actual garment feel.
| Item Type: | Article in conference proceedings or Presentation at a conference (Paper) |
|---|---|
| Subjects: | Social studies Social studies > Others in social studies Social studies > Others in social studies > Social studies not elsewhere classified |
| Department/unit: | Dipartimento economia aziendale, sanità e sociale |
| Depositing User: | Michela Ornati |
| Date Deposited: | 21 Jul 2020 07:06 |
| Last Modified: | 21 Jul 2020 07:06 |
| URI: | http://repository.supsi.ch/id/eprint/11897 |
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- FashionTouch in E-commerce: An Exploratory Study of Surface Haptic Interaction Experiences. (deposited 21 Jul 2020 07:06) [Currently Displayed]
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