Crisis-Driven Business Model Innovation in Microfirms: What About After?

Bitetti, Leandro and Gibbert, Michael (2020) Crisis-Driven Business Model Innovation in Microfirms: What About After? In: XXXI ISPIM Innovation Conference: Innovating in Times of Crisis, 07-10.06.2020, Virtual. (Unpublished)

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The Italian-speaking part of Switzerland is severely impacted by the Coronavirus crisis. Business models of microfirms, such as butcher's shops, have to be rapidly reconfigured to survive. In particular, the logic of purchasing inside the shop is no longer suitable because customers are afraid of the risks of contracting the virus. Microfirms usually struggle in being ambidextrous, because their business owners tend to be much more focused on exploitation activities only. Nevertheless, the present crisis stimulated the same butcher's shops, which were reluctant until just before the Coronavirus, in business model innovation. The present research design aims at understanding how small businesses' owners may learn from their emergency plans in order to innovate their business models in a way that they will be ready for next crisis, and even hold lessons for the 'new normal', instead of considering these innovations as an emergency plan rather than a real business opportunity

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