What is a phone without voice and would you buy it? Feature deletion, use innovation and ad-hoc categorization.

Mendini, Monica and Gibbert, Michael and Mazursky, David (2015) What is a phone without voice and would you buy it? Feature deletion, use innovation and ad-hoc categorization. UNSPECIFIED. In: European Marketing Academy Conference, Leuven.

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Item Type:	Article in conference proceedings or Presentation at a conference (Poster)
Subjects:	Business and administrative studies Business and administrative studies > Management studies
Department/unit:	Dipartimento economia aziendale, sanità e sociale > Centro competenze management e imprenditorialitÃ
Depositing User:	Monica Mendini
Date Deposited:	19 Jul 2019 03:37
Last Modified:	19 Jul 2019 03:37
URI:	http://repository.supsi.ch/id/eprint/10877

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