When the cause fits: taxonomic vs. thematic similarity in cause-related marketing.

Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2016) When the cause fits: taxonomic vs. thematic similarity in cause-related marketing. UNSPECIFIED. In: When the cause fits: taxonomic vs. thematic similarity in cause-related marketing., Oslo.

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Item Type:	Article in conference proceedings or Presentation at a conference (Paper)
Subjects:	Business and administrative studies Business and administrative studies > Marketing
Department/unit:	Dipartimento economia aziendale, sanità e sociale > Centro competenze management e imprenditorialitÃ
Depositing User:	Monica Mendini
Date Deposited:	19 Jul 2019 03:36
Last Modified:	19 Jul 2019 03:36
URI:	http://repository.supsi.ch/id/eprint/10874

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