“The more it fits, the more it costs”: Taxonomic and Thematic Similarity, Skepticism, and Regulatory Focus in Cause-Related Marketing.

Mendini, Monica (2016) “The more it fits, the more it costs”: Taxonomic and Thematic Similarity, Skepticism, and Regulatory Focus in Cause-Related Marketing. In: Società Italiana Marketing Doctoral Colloquium, Pisa.

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Item Type:	Article in conference proceedings or Presentation at a conference (Paper)
Subjects:	Business and administrative studies Business and administrative studies > Marketing
Department/unit:	Dipartimento economia aziendale, sanità e sociale > Centro competenze management e imprenditorialità
Depositing User:	Monica Mendini
Date Deposited:	19 Jul 2019 03:36
Last Modified:	14 Sep 2023 17:00
URI:	http://repository.supsi.ch/id/eprint/10873

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