“It Might Fit but Cost More”: Similarity, Skepticism, and Regulatory Focus in Cause-Related Marketing.

Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2016) “It Might Fit but Cost More”: Similarity, Skepticism, and Regulatory Focus in Cause-Related Marketing. UNSPECIFIED. In: Association for Consumer Research Conference, Berlin.

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Item Type:	Article in conference proceedings or Presentation at a conference (Poster)
Subjects:	Business and administrative studies Business and administrative studies > Marketing Business and administrative studies > Marketing > Promotion & advertising
Department/unit:	Dipartimento economia aziendale, sanità e sociale > Centro competenze management e imprenditorialitÃ
Depositing User:	Monica Mendini
Date Deposited:	19 Jul 2019 03:35
Last Modified:	19 Jul 2019 03:35
URI:	http://repository.supsi.ch/id/eprint/10872

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