Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2016) “It Might Fit but Cost More”: Similarity, Skepticism, and Regulatory Focus in Cause-Related Marketing. In: Association for Consumer Research Conference, Berlin.
Full text not available from this repository.Item Type: | Article in conference proceedings or Presentation at a conference (Poster) |
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Subjects: | Business and administrative studies Business and administrative studies > Marketing Business and administrative studies > Marketing > Promotion & advertising |
Department/unit: | Dipartimento economia aziendale, sanità e sociale > Centro competenze management e imprenditorialità |
Depositing User: | Monica Mendini |
Date Deposited: | 19 Jul 2019 03:35 |
Last Modified: | 14 Sep 2023 17:00 |
URI: | http://repository.supsi.ch/id/eprint/10872 |
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