“What if a celebrity and a brand co-create a new collection?”: The new frontier of Cobranded Endorsement.

Mendini, Monica and Gibbert, Michael (2017) “What if a celebrity and a brand co-create a new collection?”: The new frontier of Cobranded Endorsement. UNSPECIFIED. In: Global Fashion Management Conference, Vienna.

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Item Type:	Article in conference proceedings or Presentation at a conference (Paper)
Subjects:	Business and administrative studies Business and administrative studies > Marketing Business and administrative studies > Marketing > Promotion & advertising
Department/unit:	Dipartimento economia aziendale, sanità e sociale > Centro competenze management e imprenditorialitÃ
Depositing User:	Monica Mendini
Date Deposited:	19 Jul 2019 03:35
Last Modified:	19 Jul 2019 03:35
URI:	http://repository.supsi.ch/id/eprint/10870

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