Mendini, Monica and Miniero, Giulia and Gibbert, Michael
(2017)
The relationship between consumers’ attitude, emotions and words used on Twitter: The case of the masstige collaboration Balmain x H&M.
Item Type: | Article in conference proceedings or Presentation at a conference (Poster) |
---|---|
Subjects: | Business and administrative studies Business and administrative studies > Marketing Business and administrative studies > Marketing > Promotion & advertising |
Department/unit: | Dipartimento economia aziendale, sanità e sociale > Centro competenze management e imprenditorialità |
Depositing User: | Monica Mendini |
Date Deposited: | 19 Jul 2019 03:34 |
Last Modified: | 19 Jul 2019 03:34 |
URI: | http://repository.supsi.ch/id/eprint/10869 |
Actions (login required)
![]() |
View Item |