The relationship between consumers’ attitude, emotions and words used on Twitter: The case of the masstige collaboration Balmain x H&M.

Mendini, Monica and Miniero, Giulia and Gibbert, Michael (2017) The relationship between consumers’ attitude, emotions and words used on Twitter: The case of the masstige collaboration Balmain x H&M. In: American Marketing Association Conference, New Orleans.

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Item Type:	Article in conference proceedings or Presentation at a conference (Poster)
Subjects:	Business and administrative studies Business and administrative studies > Marketing Business and administrative studies > Marketing > Promotion & advertising
Department/unit:	Dipartimento economia aziendale, sanità e sociale > Centro competenze management e imprenditorialità
Depositing User:	Monica Mendini
Date Deposited:	19 Jul 2019 03:34
Last Modified:	14 Sep 2023 17:00
URI:	http://repository.supsi.ch/id/eprint/10869

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