Mendini, Monica (2018) “I did not manage to buy because of you!”: shifting from regret to “self-peer-brand” frustration in masstige collaborations”. In: European Marketing Academy Conference, Glasgow.
Full text not available from this repository.Item Type: | Article in conference proceedings or Presentation at a conference (Paper) |
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Subjects: | Business and administrative studies Business and administrative studies > Marketing Business and administrative studies > Marketing > Promotion & advertising |
Department/unit: | Dipartimento economia aziendale, sanità e sociale > Centro competenze management e imprenditorialità |
Depositing User: | Monica Mendini |
Date Deposited: | 19 Jul 2019 03:34 |
Last Modified: | 14 Sep 2023 17:00 |
URI: | http://repository.supsi.ch/id/eprint/10868 |
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