The Regret-Frustration Model in Masstige Collaborations

Mendini, Monica (2018) The Regret-Frustration Model in Masstige Collaborations. UNSPECIFIED. In: Global Marketing Conference (GAMMA), Tokyo.

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Item Type:	Article in conference proceedings or Presentation at a conference (Paper)
Subjects:	Business and administrative studies Business and administrative studies > Marketing Business and administrative studies > Marketing > Promotion & advertising
Department/unit:	Dipartimento economia aziendale, sanità e sociale > Centro competenze management e imprenditorialitÃ
Depositing User:	Monica Mendini
Date Deposited:	19 Jul 2019 03:33
Last Modified:	19 Jul 2019 03:33
URI:	http://repository.supsi.ch/id/eprint/10866

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