Items where Subject is "Business and administrative studies > Marketing"

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Number of items at this level: 23.

B

Bernardi, Chiara and Boffi, Marta and Snehota, Ivan (2011) The story of Nemerix. IMP Journal, 5 (1). pp. 59-65. ISSN 0809-7259

C

Cavazza, Marianna and De Pietro, Carlo and Rappini, Valeria (2016) Il sistema sanitario e l’assicurazione salute in Italia. In: Cavazza, Marianna and Del Vecchio, Mario and De Pietro, Carlo and Rappini, Valeria, (eds.) L’innovazione nell'assicurazione salute. Egea, Milano, pp. 189-225. ISBN 978-88-238-4528-2

Cavazza, Marianna and Del Vecchio, Mario and De Pietro, Carlo and Rappini, Valeria (2016) L’innovazione nell'assicurazione salute. Egea, Milano. ISBN 978-88-238-4528-2

D

De Groote, Julia K and Mendini, Monica and Gibbert, Michael (2019) In the eye of the beholder: the role of cognitive style and similarity in the evaluation of brand extensions. Journal of Consumer Behaviour, 18. pp. 63-73.

De Pietro, Carlo and Rappini, Valeria (2016) Il sistema sanitario e l’assicurazione salute in Portogallo. In: Cavazza, Marianna and Del Vecchio, Mario and De Pietro, Carlo and Rappini, Valeria, (eds.) L’innovazione nell'assicurazione salute. Egea, Milano, pp. 163-187. ISBN ISBN 978-88-238-4528-2

De Pietro, Carlo and Rappini, Valeria (2016) Il sistema sanitario e l’assicurazione salute in Spagna. In: Cavazza, Marianna and Del Vecchio, Mario and De Pietro, Carlo and Rappini, Valeria, (eds.) L’innovazione nell'assicurazione salute. Egea, Milano, pp. 123-162. ISBN 978-88-238-4528-2

F

Francis, Buttle and Ornati, Michela (2012) Customer Relationship Management. Teorie e Tecnologie. Franco Angeli, Milan. ISBN 9788856834550

G

Giacomelli, Stefano and Mendini, Monica and Miniero, Giulia (2016) Cobranded Masstige. In: European Marketing Academy Conference, Oslo.

Gibbert, Michael and De Groote, Julia K and Hoegl, Martin and Estes, Zachary and Mendini, Monica (2018) How understanding similarity can help to discover new complementarity. In: Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum), Stuttgart, Germany.

M

Mendini, Monica (2018) “I did not manage to buy because of you!”: shifting from regret to “self-peer-brand” frustration in masstige collaborations”. In: European Marketing Academy Conference, Glasgow.

Mendini, Monica (2018) The Regret-Frustration Model in Masstige Collaborations. In: Global Marketing Conference (GAMMA), Tokyo.

Mendini, Monica (2016) “The more it fits, the more it costs”: Taxonomic and Thematic Similarity, Skepticism, and Regulatory Focus in Cause-Related Marketing. In: Società Italiana Marketing Doctoral Colloquium, Pisa.

Mendini, Monica and Gibbert, Michael (2017) “What if a celebrity and a brand co-create a new collection?”: The new frontier of Cobranded Endorsement. In: Global Fashion Management Conference, Vienna.

Mendini, Monica and Miniero, Giulia and Gibbert, Michael (2017) The relationship between consumers’ attitude, emotions and words used on Twitter: The case of the masstige collaboration Balmain x H&M. In: American Marketing Association Conference, New Orleans.

Mendini, Monica and Peter, Paula C. (2018) “Are high-tech classroom always more engaging?”: An exploratory study on the role of low-tech vs. high-tech classroom design on students’ engagement. In: Global Marketing Conference (GAMMA), Tokyo.

Mendini, Monica and Peter, Paula C. (2019) Marketing for social change. In: Krishen, Anjala and Berezan, Orie, (eds.) Marketing & Humanity: Discourses in the Real World. Cambridge Scholars Publishing.

Mendini, Monica and Peter, Paula C. (2019) Research note: The role of smart vs. traditional classroom on students’ engagement. Marketing Education Review, 19 (1). pp. 17-23.

Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2017) Fit in Cause Related Marketing”: The Roles of Similarity, Trust and Regulatory Focus in Assessing Skepticism. In: Marketing and Public Policy Conference, Washington.

Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2016) “It Might Fit but Cost More”: Similarity, Skepticism, and Regulatory Focus in Cause-Related Marketing. In: Association for Consumer Research Conference, Berlin.

Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2016) When the cause fits: taxonomic vs. thematic similarity in cause-related marketing. In: When the cause fits: taxonomic vs. thematic similarity in cause-related marketing., Oslo.

Mendini, Monica and Peter, Paula C. and Gibbert, Michael (2018) The dual-process model of similarity in cause-related marketing: How taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness. Journal of Business Research, 91. pp. 195-204.

O

Ornati, Michela (2011) Oltre il CRM. La customer experience nell'era digitale. Strategie, best practices, scenari del settore moda e lusso. In: Michela, Ornati and Fabio, Bernardini, (eds.) Franco Angeli, Milan. ISBN 9788856838176

Ornati, Michela (2019) Touching the Cloth: Haptics in Fashion Digital Communication. In: Kalbaska, N. and Sádaba, T. and Cominelli, F. and Cantoni, L., (eds.) Fashion Communication in the Digital Age. Springer International Publishing, pp. 254-258. ISBN 978-3-030-15435-6

This list was generated on Tue Oct 22 03:08:37 2019 CEST.