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Gibbert, Michael and De Groote, Julia K and Hoegl, Martin and Mendini, Monica (2022) Recognizing new complementarities before they become common sense–The role of similarity recognition Recognizing new complementarities. Organizational Dynamics.
De Groote, Julia K and Mendini, Monica and Gibbert, Michael (2019) In the eye of the beholder: the role of cognitive style and similarity in the evaluation of brand extensions. Journal of Consumer Behaviour, 18. pp. 63-73.
Gibbert, Michael and De Groote, Julia K and Hoegl, Martin and Estes, Zachary and Mendini, Monica (2018) How understanding similarity can help to discover new complementarity. In: Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum), Stuttgart, Germany.