Co-designing a persuasive app promoting a less car-dependant community: introducing the Bellidea living lab

Cellina, Francesca and Sim?O, Jose and Granato, Pasquale (2018) Co-designing a persuasive app promoting a less car-dependant community: introducing the Bellidea living lab. UNSPECIFIED. In: Behave 2018 - Book of abstracts Behave 2018 - The 5th European Conference on Behaviour and Energy Efficiency, September, 5 - 7 2018, Zurich, Switzerland. (In Press)

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Abstract

Cities seek to improve mobility alternatives to car to counteract local and global problems associated with traffic and energy-intensive lifestyles. Usually, they primarily target the development of new infrastructures, such as for example biking lanes, or the improvement of public transport offer. However, frequently structural and regulatory tools alone are not sufficient to break car-dependant habits and produce tangible reductions in car use at the community level. To favour adoption of more sustainable mobility patterns, soft policy measures [1] can strengthen traditional urban mobility management. In particular, novel possibilities are offered by the growing diffusion of ICT tools and smart city programmes, which favour adoption and effectiveness of cognitive-motivational tools [2]. In line with recent understandings of the smart city concept (smart technology, smart people, smart collaboration [3]), the City of Bellinzona (Switzerland) activated the Bellidea living lab process. Such a living lab aimed at engaging citizens in co-designing and testing the Belllidea persuasive app, which rewards sustainable mobility choices, thus motivating changes in individual mobility behaviour and supporting the whole community in the transition from car-dependency to car-alternatives.

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