Outcomes of a smart city living lab prompting low-carbon mobility patterns by a mobile app

Cellina, Francesca and Simão, Jose and Mangili, Francesca and Vermes, Nicola and Granato, Pasquale (2018) Outcomes of a smart city living lab prompting low-carbon mobility patterns by a mobile app. UNSPECIFIED. In: 18th Swiss Transport Research Conference, 16.05.2018-18.05.2018, Monte Verita, Ascona, Switzerland.

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Abstract

Cities seek to improve alternatives to car to counteract problems associated with trafficc and carbon-intensive lifestyles. Novel tools that exploit ICTs to persuade mobility behaviour change are emerging as effective supports for existing structural and regulatory tools. For instance, in Bellinzona a living lab was created to co-design with citizens a persuasive smartphone app promoting individual mobility behaviour change by means of gamification and tangible prizes. In this paper we present the co-designed smartphone app, named Bellidea. Based on the commercial Moves tracking app and algorithms developed on purpose, Bellidea automatically tracks routes travelled and modes of transport used, thus allowing citizens to get aware of travelling time, distances and the related energy and climate impacts. Bellidea also invites its users to enrol in individual and collective challenges. Travelling time performed by sustainable modes and completed challenges are rewarded with points, which can be redeemed with tangible prizes. Besides expected tangible effects on local traffic reduction, use of the Bellidea app by a large number of citizens will provide city managers with low-cost, high-quality and high-granularity real life data on their citizens’ mobility patterns, to directly inform future policy-making.

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