Public acceptance of _SocialCar_, a new mobility platform integrating public transport and car-pooling services: insights from a survey in five European cities

Wright, Steve and Cellina, Francesca and Bulgheroni, Maria and Cartolano, Fabio and Lucietti, Luca and Patrick, van Egmond and Luc, van Wijngaarden (2018) Public acceptance of _SocialCar_, a new mobility platform integrating public transport and car-pooling services: insights from a survey in five European cities. UNSPECIFIED. In: Transport Research Arena TRA 2018, April, 16-19 2018, Vienna.

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Abstract

In this paper we present results of a technology acceptance and stated intention survey delivered in five European sites to assess citizens’ attitudes and perceptions towards a new multi-modal mobility service named SocialCar, developed under a EU H2020 research project and aimed at reducing individual car use. Such a service facilitates a fruitful integration between public transport and car-pooling services, by means of a smartphone application and advanced artificial intelligence algorithms. Citizens’ willingness to actively use the new App and to alter their behavior as a result is therefore crucial for the success of the SocialCar concept and the creation of new collective mobility practices. The survey provides insights on intention to use SocialCar and the related expected changes in travel behavior for different groups in society. It also reveales differences between each site and highlights context-specific open challenges to address in order to favour future large-scale diffusion of the SocialCar mobility service. A real life test, to be conducted in Autumn 2017 and presented at the conference, will give us additional insight.

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