Mapping industry dynamics: the case of the audiovisual archiving sector

Bernardi, Chiara and Camponovo, Giovanni (2016) Mapping industry dynamics: the case of the audiovisual archiving sector. In: Conference proceedings 28th IBIMA Conference 28th IBIMA Conference, 09.11.2016-10.11.2016, Seville, Spain.

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Abstract

Complexity and interconnection of business environments are often difficult to study by existing and well diffused strategic management tools. To fill this gap, we suggest a model that maps the industry dynamics. Taking into account actors, their positions and their relations with a broad scope and a long time horizon, we show through the suggested model a dual view about how the industry currently works and how it can be transformed in the future. The application of this model to the case study reveals some interesting insights and allows the discussion about the potentialities of the proposed framework.

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