Eco-feedback and gamification elements for sustainability: the GoEco! living lab experiment

Cellina, Francesca and Rudel, Roman and De Luca, Vanessa and Rizzoli, Andrea Emilio and Botta, Massimo and Raubal, Martin and Bucher, Dominik and Weiser, Paul (2016) Eco-feedback and gamification elements for sustainability: the GoEco! living lab experiment. In: Transportation Research Procedia 6th European Transport Research Conference, 18.04.2016-21.04.2016, Warsaw, Poland.

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Abstract

The present urban transportation system, mostly tailored for cars, has long shown its limitations. In many urban areas, alternative and effective transport modes are already available and they could be used in inter‐modal combinations to satisfy many travel needs: public transportation, slow mobility networks, vehicle‐sharing systems. However, these transport modes still tend to be neglected due to a deep‐rooted car dependency. How can we encourage people to engage in more sustainable mobility lifestyles,reducing use of the car? With the Switzerland‐based project GoEco! we seek to overcome the traditional awareness‐raising approach and develop a smartphone application (app) that leverages eco‐feedback information, social norms and peer pressure, adopting a “gamification” approach. The project is funded by the Swiss National Science Foundation – NRP71 and by the Swiss Competence Centre on Energy Research SCCER‐Mobility.

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