Favouring behavioural change of households’ energy consumption through social media and cooperative play

Castri, Roberta and De Luca, Vanessa and Lobsiger-Kägi, Evelyn and Moser, Corinne and Carabias, Vicente (2014) Favouring behavioural change of households’ energy consumption through social media and cooperative play. In: Behave Energy Conference 2014, Oxford - Uk.

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Abstract

A change in how individuals consume energy is a key step in fighting climate change since it represents a crucial contribution to a more collective and sustainable lifestyle adoption. To carry out such process, designers and scientists are seeking new ways to increase public discussion and social involvement in energy reduction issues. In relation to this, the emphasis is on raising collective awareness to enable behavioural change and to inspire people in making sustainable decisions on energy consumption. This article draws on techniques and approaches from social science, gameful design and sustainability. It defines and discusses cooperative play as a privileged path for developing energy-related mobile applications. We present here an overview of multiple perspectives, in terms of content and methodology, to contribute to elaborating design methodologies that can favour behavioural change on households’ energy consumption.

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