Proposal of a Reference Framework to integrate Sustainability and Mass Customization in a production paradigm

Corti, Donatella and Taisch, Marco and Pourabdollahian, Golboo and Bettoni, Andrea and Pedrazzoli, Paolo and Canetta, Luca (2011) Proposal of a Reference Framework to integrate Sustainability and Mass Customization in a production paradigm. In: Bridging Mass Customization & Open Innovation 2011 World Conference on Mass Customization, Personalization, and Co-Creation, 16-19 November 2011, San Fancisco, CA.

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Abstract

Mass customization strategy is applied by firms in order to make them more customer-oriented and make each individual customer a source of opportunity and hence profit for the firm. Sustainability on the other hand brings not only eco-efficiency for the company, but also has a great impact on economic efficiency and social perspective of the firm. Hence integrating these two concepts together to develop a new strategy of sustainable mass customization can create a significant value for companies in today’s globally competitive environment. This research aims at introducing a reference framework to implement sustainable mass customization.

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