In praise of the persona economica: listening to plants for a new economic paradigm

Rotondi, Valentina and Bruni, Luigino and Crivelli, Luca and Mancuso, Stefano and Santori, Paolo (2022) In praise of the persona economica: listening to plants for a new economic paradigm. Humanities and Social Sciences Communications, 9 (1). pp. 1-6.

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Abstract

Imagining, first, and then implementing an effective shift toward a new, green, and sustainable economic paradigm that safeguards the commons is required if humanity wants to survive and prosper. This commentary proposes a mission statement for a new transdisciplinary and long-run research endeavor to redefine homo economicus by letting him wear a new mask (the Latin meaning of persona). It also introduces a provocative definition of “Vegetable Economics,” a new economic paradigm that takes inspiration from plants to design economic institutions.

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