Workshop: Generation Z consumers and the role of Extended Realities for innovation and sustainable consumption

Mendini, Monica and Matise Schubiger, Daina (2022) Workshop: Generation Z consumers and the role of Extended Realities for innovation and sustainable consumption. In: ISPIM Conference, Copenhagen.

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Abstract

Objectives: sharing and exchanging the existing knowledge on Extended realities and sustainable consumption (with a focus on Generation Z consumers) and identifying new stimulating research questions and methods in the field

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