The Recipes of Business Model Adaptation in the Restaurant Industry: the Enabling and Constraining Nature of Cognitive Challenges on Resilience Development

Bitetti, Leandro and Gibbert, Michael and Bedolla, Mattia (2021) The Recipes of Business Model Adaptation in the Restaurant Industry: the Enabling and Constraining Nature of Cognitive Challenges on Resilience Development. In: 7th “ENTERYing” Workshop: Entrepreneurship Research Workshop for Young Scholars, Virtual. (Unpublished)

Full text not available from this repository.

Abstract

The resilience (that comes in adaptive and absorptive forms) of restaurants has been particularly challenged with the emergence of the COVID-19 pandemic. The lockdown in Switzerland lasted more than most business owners expected. The only option to continue working involved the implementation of a delivery service. Few restaurants already implemented it before COVID-19. Nevertheless, the delivery was incoherent with most restaurants’ dominant logic and path dependence, constraining business model adaptation. Adaptive resilience, vis-à-vis dominant logic and path dependence, seem to be contrasting forces. However, through a multiple longitudinal embedded case study, we reveal the dual role of dominant logic and path dependence as a constraint or enabler for business model adaptation. The findings suggest the enabling nature of dominant logic and path dependence contributes to the development of competences for adaptive (rather than absorptive) resilience. Our study contributes to the literature on the barriers/enablers of business model adaptation under uncertainty.

Actions (login required)

View Item View Item