Mendini, Monica and Gibbert, Michael and Mazursky, David (2015) What is a phone without voice and would you buy it? Feature deletion, use innovation and ad-hoc categorization. In: European Marketing Academy Conference, Leuven.
Full text not available from this repository.| Item Type: | Article in conference proceedings or Presentation at a conference (Poster) |
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| Subjects: | Business and administrative studies Business and administrative studies > Management studies |
| Department/unit: | Dipartimento economia aziendale, sanità e sociale > Centro competenze management e imprenditorialità |
| Depositing User: | Monica Mendini |
| Date Deposited: | 19 Jul 2019 03:37 |
| Last Modified: | 14 Sep 2023 17:00 |
| URI: | http://repository.supsi.ch/id/eprint/10877 |
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