“I did not manage to buy because of you!”: shifting from regret to “self-peer-brand” frustration in masstige collaborations”.

Mendini, Monica (2018) “I did not manage to buy because of you!”: shifting from regret to “self-peer-brand” frustration in masstige collaborations”. In: European Marketing Academy Conference, Glasgow.

Full text not available from this repository.

Actions (login required)

View Item View Item