Activate business model learning through flipped classroom and backward design

Bitetti, Leandro (2019) Activate business model learning through flipped classroom and backward design. Journal of Business Models, 7 (2). pp. 47-57.

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Abstract

The paper presents a teaching experience in a master course about business models following a pedagogical approach, which combines flipped classroom and backward design to facilitate the development of students’ competencies. The results confirm this method is effective, though it requires a significant shift in both lecturers’ and students’ roles.

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